5 Signs Your Amusement Park Website Needs an Upgrade

1. It’s not mobile responsive.

50% of all websites are now viewed on mobile. If you haven’t taken the time to enhance the mobile user experience on your site yet, it’s time to start paying attention. Mobile responsive means that a website will scale seamlessly on any device from desktop, to tablet, to smartphone.

Information is easily accessible and editable in one place as opposed to having a separate “mobile site.” Mobile sites were once popular but have now fallen out of vogue as more consumers favor the flexibility and ease of adopting a single site with a responsive design.

Internet traffic on mobile surpassed desktop traffic two years ago. Google also reports that compared to a year ago, people are 50% more likely to expect to purchase something immediately on their phone. If you haven’t had a site upgrade in a while, it’s possible your current website is not mobile responsive.

All Attractions Marketing websites support responsive design to enhance the experience of visitors on smartphones and tablets, and provide tools that make it easy for parks to update all of their web content using WordPress.

2. It’s slow to load.

A Google report published at the end of last year stated that fifty-three percent of people will leave a page if it takes longer than 3 seconds to load. If it takes too long for visitors to find information, especially on mobile devices, they will abandon your site and you will miss out on potential sales.

3. The packaging is unattractive.

Amusement park? Petting zoo? Water park? Tourist destination or resort? Take a look at your current website. Does your website reflect the excitement and fun your services provide to visitors each season? If the answer to that was a resounding “NO,” then it might be time for a redesign.

A visually strong, thoughtful homepage design can make or break whether or not visitors to your website continue to browse and buy tickets. With a redesign, you can amplify user-experience by combining a high-voltage color scheme with rich animation, photography, and the finessed power of WordPress.

Attractions Marketing offers customizable formats designed specifically for attractions-oriented businesses. We offer custom web designs tailored to enhance the branding and design distinctives of each unique park.

4. It lacks modern solutions that consumers value.

Need to boost ticket sales or highlight attractions? Attractions Marketing offers a series of customizable web formats, designed specifically for amusement park websites, that can be custom-tailored to your specific requirements. Find out more about solutions here. Some of the modern solutions we provide include:

  • An interactive park map
  • A mobile optimized calendar solution
  • A simple way to purchase tickets
  • A way to find directions based on the user’s location
  • An alert bar to highlight updates and announcements such as weather cancellations

5. The content is out of date.

If you are using an out-of-date Content Management System (CMS), or perhaps even a flat HTML site, you might have a hard time managing content updates. If a user can’t find the relevant information they are looking for, it is likely they will end their browsing session. It is crucial that you keep important information on your website up-to-date.

Thanks to the user-friendly WordPress back-end, keeping content fresh and updated is never a problem. Attractions Marketing also provides a multitude of flexible content fields and unique layouts simplify the content management process, making editing as easy as a trip down the lazy river.

Schedule Your Free Demo Today!

Parks across the country are upgrading their sites and boosting ticket sales with the help of Attractions Marketing. Sign up today to discuss ideas for enhancing your park’s sales and marketing efforts. We’ll review how we have helped other amusement parks, proven sales promotion strategies, and how parks can update all of their content using WordPress.

For more information on Attractions Marketing, call us at 585.204.7802 or send an e-mail to info@attractionsmarketing.com

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Sign up today to discuss ideas for enhancing your park's sales and marketing efforts. We'll review how we have helped other amusement parks, proven sales promotion strategies, and how parks can update all of their content using WordPress.